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Leading the way in collaborative product with an extensive collection of special projects, such as being the first ever fashion account to partner with New Balance, Nike Air Max, Adidas Originals on product that featured the various store numbers stitched into the heel. At cheaperfect.com we have our finger on the pulse of the street and sports fashion scene and are always on the lookout for new and up and coming brands. Whether you are a beginner or a professional, our diverse product range will assist you to train and improve in your chosen sport or activity. Our specialist sports apparel and fashion based retailing ensure that we stock everything that you need, whether you want to master a sport or just remain on trend.


We have now expanded to become not only the UK’s leading sports retailer by revenue and operating profit, but also the owner of a significant number of world famous sport, fashion and lifestyle brands. 2015 has got off to a great start, we have launched our first international website in Germany along with opening another new store in Wiesbaden. We’ve also launched Click & Collect within all of our UK, Irish and German standalone stores. Not too bad for the first quarter of the year and we’ve got LOADS more to come.


Our stores display our footwear selection in an inviting atmosphere and our staff are eager to help, we’ll hook you up with the latest in fashion and footwear, you’ll be setting the trends not just following them. The site gives you access to a huge range of quality sports apparel being sold by our retail partners, which you can arrange to have delivered to your door from our extensive online catalogue. If there is something worth talking about in the sports and street wear scene, we will be the first to shout about it.


We understand that sports and street wear is not merely clothing it is a way of life. Politeness and a friendly attitude greet all customers on arrival, and departure at Aphrodite. We look to maintain these standards for our customers throughout their website shopping experience. As we continue to offer excellent value on sports equipment, clothing and sportswear, we are always pleased to receive feedback from you.

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